Sustainable Salon-Quality DIY Lashes.

We created NŪ Collective to give women effortless, lasting lashes without the damage, the downtime, and the overpriced refills or hours lost in the chair.

Get salon-quality lashes for less than $1 a week.

FIND YOUR PERFECT LASH

Sustainability Meets Innovation

Reusable x10

Lash Tech
Meets Luxury

Premium, and durable

Designed for Real Life

Fits your lifestyle, not your schedule.

Conscious & Cruelty-Free

Non-toxic, and vegan.

Why You’ll Be Obsessed

PREP.
BOND.
SLAY.

01. Prep Like a Pro

Start fresh, babe. Cleanse your lashes with the LashCare Ritual Foal and Brush. With a cotton pad, swipe PreWear Elixir for a flawless oilfree base.

02. Bond & Apply

Apply a small amount of bond to the root of your natural lashes. Using your Precision Glide Tweezers, place each cluster over your natural lashes, slightly overlapping the other. 

03. Set & Slay

Use our Lock Serum (aka: Sealer). Gently clamp lashes together for 5 seconds. Hello 14 day confidence.

  • Hot

  • NŪ Edit Starter Kits

  • NŪ Lash Clusters

  • NŪ Rise Serum

  • NŪ Lash Prep

  • NŪ Essentials

Meet the Icons

The NŪ Essentials, Curated for You

For the New ones

The NŪ Edit Starter Kits

For a natural look or glam, our underlash clusters are long-lasting and bold.

Lash Lovers

NŪ Lash Clusters – ReNŪ

Salon-worthy lashes made with premium fibers. These vegan clusters have a flexible band.

Lash Care

NŪRise Serum

Meet NŪRise, our peptide-rich, plant-based elixir transforming lash care.

Preparation

NŪ Lash Prep

The NŪ Lash Prep Collection is your first step to a longer-lasting lash experience. Each formula purifies and protects—no residue, no irritation.

The Essentials

NŪ Essentials

Tools that do more—with less effort.

The NŪ Icons

Tag @nu.collective.co and get featured

Customize. Stack. Slay.

Our NŪ Lash Clusters – ReNŪ x10 are featherlight, reusable x10, and designed to blend seamlessly under your natural lashes for a flawless, lifted look that lasts up to 14 days per wear. 

 

Choose your vibe — Subtle Status for natural elegance or Daydream for that soft, wispy flirt — and customise your lash map like a pro.

Glow UP

As Seen In

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NŪ Edit
NŪ Lashes
NŪRise
NŪ Lash Prep
NŪ Essentials

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